Mark O'KeeffeA visit to your local Creative Practitioner.Going to tender for Creative Agencies? Writing a Brief for RFP? Maybe a quick visit to your local creative practitioner is in order first.4 min read·Feb 10, 2021----
Mark O'KeeffeinThe StartupNeed a Vision that inspires your people? Make it a moonshot.Why is it that most vision statements aren’t all that visionary? If we can put man on the moon, we can all create inspiring visions.8 min read·Aug 9, 2019----
Mark O'KeeffeBrand differentiation for tertiary educationA large chunk of our tertiary education providers seem stuck in brand messaging no man’s land.8 min read·Sep 14, 2018----
Mark O'KeeffeWhen strategy is the difference between life and death.Picture this: you’re standing in front of your business as it starts to smoke and go up in flames. You get out with the clothes on your…8 min read·Sep 14, 2018----